Senior Lifestyle

  • Director of Sales and Marketing

    Requisition ID
    Community Name
    The Residence at Thomas Circle
  • Overview

    This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and staff personnel. They supervise the sales and marketing personnel at the community.

    Essential Functions

    • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
    • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
    • Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
    • Develop and maintain a good working relationship with residents, families, and professional providers of care.
    • Maintain a working knowledge of all software programs.
    • Participate in weekend call coverage in Manager Rotation.
    • Manage move ins and move outs to achieve maximum revenue.
    • Treat each inquiry with value.
    • Work closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
    • Create and implement a strong community outreach program.
    • Media and Marketing Planning Implementation.
    • Meet all expectations of occupancy and budget.
    • In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy.
    • Keep Executive Director informed of all sales activity daily.
    • Maintain Senior Lifestyle Hot Board/Move in Move out board.
    • Communicate any special needs of the incoming resident to the appropriate personnel.
    • Manage use of sales toolbox.
    • Assure that staff investigates every alternative before closing a lead.
    • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
    • Understand the need of the senior and the aging process.
    • Maintain and work an active, meaningful waitlist.
    • Plan and implement special events monthly which prospects attend.
    • Update competitive analysis quarterly.
    • Maintain confidentiality of all pertinent information.
    • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
    • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
    • Perform other duties as assigned.


    Level of Formal Education: Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience

    Area of Study: N/A

    Years of Experience:

    Type of Experience:  Previous sales/admission experience in senior living

    Special Certifications:

    Language Skills: English

    Technical Competencies:
    Skills and Ability:

    • Strong communication skills.
    • Possess strong organizational skills and ability to multi-task and meet deadlines.

    Information Systems:

    Personal Attributes: N/A



    Driving Requirements

    Does this job require the ability and license to drive an automobile?  _X   Yes            No


    Is driving an automobile an essential function of this job _X__Yes               No


    A clean driving record with no more than one violation and/or accident within the past 5 years is required for this position


    Management/Supervisory Authority

    Does this job manage or supervise associates?   X        Yes                   No


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